Campbell River has always been a working town — fishing, forestry, tourism, and a growing base of local service providers and retailers. But the way customers find those businesses has changed. Someone looking for a contractor, a dentist, or a place to rent kayaks on the Discovery Passage isn't flipping through a phone book anymore. They're searching on their phone, comparing a handful of websites in about thirty seconds, and picking whichever one looks trustworthy and loads fast.