Joico Joifull Volumizing Shampoo 33.8 oz for Plush Long-Lasting Fullness This richly foaming cleanser delicately removes oil and dirt that can cause fine hair to look limp, creating a plush, long-lasting fullness. It leaves hair strands clean with a natural sheen, nourished and primed for exceptional body. Achieve luscious, voluminous hair effortlessly with a three-step process: lay the foundation for fullness with the Cleanser, promote healthy volume and protection with the Conditioner, and add a game-changing styler for a powerful boost. Enjoy fuller, bouncier, and thicker hair with 24-hour style retention, long-lasting humidity protection, and instant shine. The rich lather of the cleanser deeply cleanses the hair, instantly adding lightweight body. Weight Gross: 12 oz SSID: 074469512343 UPC/EIN: 074469512343 Brand: Joico