Here are key metrics and strategies to track:

1. Monitor Website Traffic

• What to Do:
• Use tools like Google Analytics to track referral traffic from yebble.com.
• Set up UTM parameters to identify directory-driven traffic.
• What to Measure:
• Number of visitors, time spent on site, and pages viewed.

2. Evaluate Customer Inquiries

• What to Do:
• Track inquiries via phone calls, emails, or forms and ask how customers found you.
• Use call tracking numbers specifically for your directory listing.
• What to Measure:
• Volume of inquiries directly linked to your directory presence.

3. Assess Foot Traffic

• What to Do:
• Encourage in-store customers to share how they discovered your business.
• What to Measure:
• Number of walk-ins attributed to the directory.

4. Analyze Conversion Rates

• What to Do:
• Track the percentage of directory visitors who become paying customers.
• What to Measure:
• Leads converted into sales or bookings.

5. Track Customer Reviews

• What to Do:
• Monitor new reviews posted on your yebble.com listing.
• Actively request reviews from satisfied customers.
• What to Measure:
• Number and quality of reviews and overall rating improvements.

6. Review SEO Performance

• What to Do:
• Check how your directory listing improves your visibility in local search results.
• Use tools like SEMrush or Ahrefs to monitor search engine rankings.
• What to Measure:
• Higher rankings for local search terms and increased organic traffic.

7. Assess ROI (Return on Investment)

• What to Do:
• Compare the cost of the directory listing to the revenue generated from leads.
• What to Measure:
• Profitability and overall business growth linked to the listing.

8. Check Engagement Metrics on the Directory

• What to Do:
• Request performance reports from yebble.com (e.g., views, clicks, and inquiries).
• What to Measure:
• Engagement levels and customer interaction with your listing.

Regularly reviewing these metrics will help you understand the effectiveness of your yebble.com directory listing and guide decisions to optimize its impact.

Our other services: local SEO, business directories, Online Business Directories